So I’ve got a reinstalled MAC that has all my files but somehow they are all over the place. But I’ve heard that if you wander into an Apple Store they might be able to help out with that sort of thing.
However, it was more like one of those Carlsberg adverts – “we don’t do computer stores, but if we did… ” when you walk into the Apple Store there is a sense of space, staff are available but not pushy -compared to the hunt-the-staff game you have to play in PC World- The full range of apple desktops, laptops, ipods, etc are on display and available to try out hands on. Not locked away from the poor customer who might get the shiny stuff dirty.
OK, so apart from this feeling of being in some kind of heavenly realm the best is yet to come.
Up a very cool ‘glass’ spiral staircase you reach “The Genius Bar” – an area with dedicated support staff to answer user questions and help you learn how to use your MAC or sort out problems you may have. They like you to make an appointment – easy to do on line – but I just walked in off the street and ended up chatting to this support guy for about 40 minutes. Not only does it now make sense how to get all my settings back, and also ended up getting tips on better quicktime codex and what to back up and well just lots of stuff.
The Apple Store demonstrates a proper approach to after sales support and what we should expect from companies but seldom receive. Go, check out the Apple Store – have a look at the free workshops they have – gaze in wonder at the cool people who work there and get to wear T-shirts with ‘Genius’ … perhaps going too far, just go and be glad that this is nothing like PCWorld!