OK Go vs ‘the lable’

January 21, 2010

Here is OK Go‘s latest video…

It is really important that you watch it, and you may be interested in reading this open letter from OK Go about why no one is allowed to embed the video on their web sites (so by the time you read this it may be taken down, in which case -What video?).  It is an interesting snap shot on some of the many changes going on in the record business.

If you aren’t sure who OK Go are it may be because (as far as I’ve been aware) most of their success has been built online and has a lot to do with their fantastic, quirky, innovative, artistic, frequently ‘single shot’ and homemade feel videos.  for example them dancing in the back yard for “A Million Ways

and the fantastic “Here it Goes Again” using 8 treadmills:

If you like the music – buy the music