I know an organization who do a lot of mass mailing. When they employed someone called Jo it was noticed that it was much easier for everyone to sign these mailing as ‘Jo’ rather than using their names because it was, well shorter and easier to write 100s of times. This went on long after Jo moved on.
I was reminded of this when passing Virgin store on Buchanan Street on the way home and seeing a very long winding queue of people waiting to meet Quentin Tarantino – who was signing the screenplay for his new movie Death Proof.
Q u e n t i n T a r a n t i n o … that’s much harder than J o